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Privacy Policy

Alady Pte Ltd (“ALADY”, “We”, “Our”, “Us”) is a registered company in Singapore and is committed at protecting and respecting your (“User”, “You”) privacy. This Privacy Policy explains what information we collect and how we use this information. The following Privacy Policy applies to all users of our website ( and ALADY Sites.

Please take time to read the following Privacy Policy carefully. Your access and use in this website means that you accept and agree to follow the provisions presented in this policy. When using our website, you are subjected to our Privacy Policy and other Terms which may be posted and modified from time to time. Any modification to our Privacy Policy will be posted on this page; in case of significant changes, we will be sending you a notification.

If you do not agree to abide by the above, please cease use of our website or services of ALADY.

  1. What and How Information Are Collected?

    To provide a better suited service for your preferences, we collect personal information and other associated information that can be used to identify, locate and contact users of our website. Here are the following information we collect and how they are collected:

    Information you provide us:

    When you register or create an account with ALADY or subscribe to newsletters, you need to fill in several personal information, such as your name, date of birth, address, brief bio/ description of yourself, and shopping interests.

    • Contact Information--Information such as your name, address, and email address which will enable us to communicate with you.
    • Preferences--On your profile page, you can click “Settings” and tick all the categories you prefer to be updated with. This allow us to understand who you are and what brands and type of products or services you might like.

    Information obtained through your use of our services:

    When you interact with us or use our services, we are able to get Transaction Information. The coupons you view, submitted and/or redeemed, your comments in the forums or discussion groups or other way of correspondence offered in the Community and even your use of social media account to connect with ALADY can be tracked. We can also collect Transaction Information even by contacting us through telephone, email or social media.

    • Transaction Information--these are the information gathered as you use our website and services: viewing, submitting and redeeming coupons, checking on your favorite stores, your use of other services, email and other communications channel, and you interaction with ALADY’s merchants.
    • Analytics Information--Information about your computer or device may also be collected. These are the information such as your IP address, operating system or browsing type, access time, device ID or other unique identifier, domain name, screen views, language information, device name and model, operating system type, and your activities on our Services. We also use cookies to identify your browser or device; which may also be used to collect and store information about your interaction with
  2. How ALADY uses your Information?

    ALADY collects and stores your information:

    (1) To effectively operate and further improve our Services,

    (2) To update users with advertisements for products and services from merchants,

    (3) To store information about your preferences on coupons products and/ or services; which allows us to customise our Website according to your individual interests

    (4) To recognise you when you return to our website

    (5) To provide and communicate with you some additional information which may interest you (e.g. marketing services and changes to the services)

    (6) To keep track of coupon redemption and perform other analytics

    (7) To estimate our audience size and usage pattern

    (8) To enable us to manage our business circulation needs like website administration, analytics, forum management, fraud prevention and other analytics

  3. Disclosing your Information.

    We may disclose your personal information to other third parties:

    • With our service providers that assist us to carry out the purposes of the information we have gathered (i.e. email notifications).
    • With merchants, only when you have redeemed a coupon they offer, or have participated in an offer or activity sponsored through ALADY on behalf of the merchant.
    • With ALADY’s advertisers, as part of an offer, contest, or other activity that is provided by or in conjunction with ALADY and its advertisers and in which you have elected to participate. We may share Contact Information and Transactional Information as part of the promotional activities to validate the referral and to support the terms of the relationship between ALADY and the advertiser, which may allow such business partner to contact you directly.
    • To enforce our rights or protect our property; to protect the rights, property or safety of others, investigate fraud, respond to a government request; or as needed to support auditing, compliance, and corporate governance functions.
    • Your Personal Information may also be disclosed in order to with any legal obligation, or in order to enforce or apply our Terms and Conditions and other agreements, to protect the rights, property, and safety of ALADY, our customers, and others.

    We encourage our merchants to have their privacy policy posted to have you guided with their own terms. The use of your Information by the other party will be govern by their own privacy policy which ALADY does not have any control.

  4. Manage your Information.

    We try our best to provide you with a more personalized experience by providing us ample information to determine the type of coupons you like. Conversely, we give you the option to which information you want to share with ALADY and limit the communication ALADY sends you.

    Email and Subscriptions

    In your profile settings, you may select which coupon category you subscribe and receive newsletters. You may always choose to subscribe and unsubscribe to newsletters through your profile settings or by clicking the unsubscribe button in every email we send you.

    Opting Out of Tracking

    You may manage how your browser handles cookies and related technologies by adjusting its privacy and security settings. Browsers are different, so refer to instructions related to your browser to learn about cookie-related and other privacy and security settings that may be available. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.

    Using your Social Media Account to connect with ALADY

    You may register or create an account with ALADY by signing up with your Facebook account. By registering through your Facebook account, you grant ALADY the access to your information on your Facebook Profile made available to share in accordance with the social network’s Privacy Policy and Terms. You may refer to the privacy settings of the social network to know how you may adjust our permissions and manage the interactivity between ALADY and your account.

  5. Accessing and Updating Your Personal Information.

    By updating your Personal Information, you are helping us to ensure that you get the available best coupons from our merchants according to your interest. Log in into your account, go to your Profile page and you may check and update or delete your any of your Personal and Contact Information. We will keep all your information for as long as your account is active. You may always Contact Us in case you request for the termination of your account and wish to remove your information; we will remove your information, however, we would still keep a copy of your necessary information to comply with our legal obligations, resolve disputes, and enforce our agreements.